National Wildlife Week is the National Wildlife Federation's longest-running education program, designed to inspire budding conservationists to take part in helping to protect wildlife.
In my role, I managed all marketing campaign deliverables, including website, pledge sweepstakes, email, social media, and paid media components.
Managed marketing campaign deliverables for the National Wildlife Federation's annual Great American Campout event. Due to the COVID-19 pandemic, we were challenged to find creative ways to help people camp safely. So, we helped bring the outdoors in with at-home camping resources including easy, affordable online gear rental and an indoor camping guide with fun ideas for families.